The importance of ingredients & functionality,

the vegan craze in the South Asian market.

In response to consumer trends such as interest in product ingredients and soothing products

gaining popularity due to the rise of consumers with sensitive skin after prolonged

wearing of masks during Corona, makeup with minimal skin irritation was put into the spotlight.

Reflecting this, we showcased the vegan brand Hey Nature’s cosmetics to countries around the world.

The hottest K-drama,

the 4th Hallyu boom in Japan

The 4th Hallyu boom, starting from BTS, Crash Landing on You(사랑의 불시착), and Itaewon Class,

quickly spread to K-beauty, K-food, K-fashion, etc. During this, products

modeled by Park Seo-Joon, from Itaewon Class, received a lot attention in Japan.

We configured sets of photocards, calendars,

and such of her with in-house products, which gained it massive popularity.